The two funny characters come from the mind of Carolina’s daughter Margherita who portrayed her best friend Bianca and her brother Pili.

The playful side of Plan C’s iconic graphic become the brand’s signature.

SLIP INTO UNCONSCIOUSNESS

Directed by Daniele Botallo and Tribeca-Studio.it

Photographer Massimo Zanusso

D.O.P. Umano Teodori

Starring Lila Braghero and Claudia Toms

EVERYONE IS A LANDSCAPE

Director Luca de Santis

Starring Carolina Castiglioni and Giulia C (Why not model)

Words Achille Filipponi

Music Roberto Paci Dalò