PLAN C GOES SPORTY! CELEBRATING ITS DYNAMIC AND ENERGETIC TAKE ON FASHION, PLAN C LAUNCHES A COOL AND FUN CAPSULE COLLECTION INJECTED WITH A SPORTY ATTITUDE.
the capsule puts the focus on the most playful side of sporting competitions. No stress, just fun!
The collection’s absolute protagonists are Plan C’s signature Pili e Bianca hand-drawn characters, who engage in various sport activities, from athletic disciplines to tennis, soccer, surf, baseball and skateboard to cite a few.
The eye-catching, distinctive graphics, which were created by Milan-based artist GGT, known for his simple and direct style based on the use of solid colors and bold lines, are splashed on a wide range of products, spanning from sweatshirts, T-shirts, maxi shoppers and coated canvas tote bags to reusable water bottles, notebooks and brooches.