IL SOGNO

Plan C introduces its Spring/Summer 2023 collection with the presentation of a short movie directed by Paolo Zerbini. Named “Il Sogno,” this blurs the boundaries between reality and dream, portraying moments of life on the set. For the project, Zerbini, who appears in the short film, along with model Sweia Hartmann, got influenced by Seventies’ classic movies and he also played with fun, surreal elements. In the video, the model wears iconic pieces of the Plan C elegant and refined Spring/Summer 2023 collection, that offers a sophisticated image, where contrasting elements, such as the masculine and the feminine, as well the formal and the casual, coexist in a beautiful balance.

The Spring Summer 2022 collection’s film was shot on the Torre Velasca in Milan in June 2021, just before the tower - part of the first generation of italian modern architecture - was scaffolded for renovation. The protagonist find herslef in a pleasant loop and each time she discovers new details that slowly make up a puzzle of inner emotions.

@mentenovaprojectstudio @massimozanusso @danielebotallo @sebastianled @kindof_mgmt

SLIP INTO UNCONSCIOUSNESS

Directed by Daniele Botallo and Tribeca-Studio.it

Photographer Massimo Zanusso

D.O.P. Umano Teodori

Starring Lila Braghero and Claudia Toms

OUT OF TOWNER

Directed by Marco + Maria

Creative Direction Neo

Starring Linda Spagnolo, Maga Bramoff (SPecial Beauties) and Kirika

TCHOTCHKES

Directed by Marco+Maria

Creative direction Neo

Starring Linda Spagnolo and Maga (Specialbeauties)

TRASLOCO

Directed by Marco+Maria

Creative direction Talking Cricket

Starring Linda Spagnolo and Maga (Specialbeauties)