PRIMAVERA ESTATE
2023

FILM

IL SOGNO

Plan C introduces its Spring/Summer 2023 collection with the presentation of a short movie directed by Paolo Zerbini. Named “Il Sogno,” this blurs the boundaries between reality and dream, portraying moments of life on the set. For the project, Zerbini, who appears in the short film, along with model Sweia Hartmann, got influenced by Seventies’ classic movies and he also played with fun, surreal elements. In the video, the model wears iconic pieces of the Plan C elegant and refined Spring/Summer 2023 collection, that offers a sophisticated image, where contrasting elements, such as the masculine and the feminine, as well the formal and the casual, coexist in a beautiful balance.

Spring Summer
2022

FILM

Il film della collezione Primavera Estate 2022 è stato girato sulla Torre Velasca di Milano nel giugno 2021, poco prima che la torre - che fa parte della prima generazione dell'architettura moderna italiana - venisse impalcata per essere ristrutturata. La protagonista si ritrova in un piacevole loop e ogni volta scopre nuovi dettagli che lentamente compongono un puzzle di emozioni interiori.

@mentenovaprojectstudio @massimozanusso @danielebotallo @sebastianled @kindof_mgmt

Fall Winter
2021 2022

FILM

SLIP INTO UNCONSCIOUSNESS

Directed by Daniele Botallo and Tribeca-Studio.it

Photographer Massimo Zanusso

D.O.P. Umano Teodori

Starring Lila Braghero and Claudia Toms

SPRING SUMMER
2020

FILM

OUT OF TOWNER

Directed by Marco + Maria

Creative Direction Neo

Starring Linda Spagnolo, Maga Bramoff (SPecial Beauties) and Kirika

FALL WINTER
2019 2020

FILM

TCHOTCHKES

Directed by Marco+Maria

Creative direction Neo

Starring Linda Spagnolo and Maga (Specialbeauties)

SPRING SUMMER
2019

FILM

TRASLOCO

Directed by Marco+Maria

Creative direction Talking Cricket

Starring Linda Spagnolo and Maga (Specialbeauties)