Edgy design, daring color sensibility, experimentation and uncompromising quality are the distinguishing elements of high-end women’s and accessories label Plan C. 

Daughter of Marni’s founders, for 10 years Carolina developed special projects for her family’s business before launching Plan C in 2018, with the support of her father Gianni and her brother Giovanni.

Headquartered in the heart of Milan in a beautiful space which had housed Carolina’s great grandmother’s fur atelier in the 1960s, Plan C offers individual and modern collections, matching masculine and feminine elements and playing with striking colors and bold prints.

Crafted from special materials with a charming tactile feel, Plan C’s long-lasting and meaningful garments are designed to become the uniforms of real, powerful and determined women. 

Distributed across the most sophisticated multi-brand stores in the world, Plan C operates a flagship at Tokyo’s Isetan Shinjuku, as well as at Ginza Six.