FEDERICA GERVASONI
Plan C Stories
I believe my style is constantly changing and evolving. First and foremost, I would describe it as free. It is also creative, because it is the primary means by which I express everything I feel and think. I would also add that I believe style, in general, is not something you are born with, but rather an attitude that can be cultivated and developed with curiosity and passion.
I love Plan C's clothes and accessories, right down to the last sock, because they represent exactly the woman I want to be: cool and practical, super smart and attentive to detail, kind and elegant.
I feel that what I wear tells exactly who I am even before I use my voice.
I am super happy that Plan C Frame has arrived in Milan because there was a need for a place where you don't just go to shop, but first and foremost to feel welcome, to chat with the staff in the shop, to find clothes, objects, magazines, accessories, perfumes and other goodies that make our days beautiful.











