Plan C Stories presents a new story for the Fall Winter 2024 collection curated by Eimi Kuroda, japanese model and director of the holistic beauty brand "Sun and Soil".

"I love mixing different styles. I often blend streetwear with high fashion, allowing me to enjoy fashion freely. When I was younger, I couldn't afford high fashion, so I leaned more into streetwear. But recently, I've found that mixing high-end brands feels more natural and gives me the freedom to enjoy fashion more creatively.

Plan C offers many pieces that can be styled both casually and elegantly, allowing for versatility. For example, a set-up might seem formal at first glance, but with its casual fabric, it can give off a more relaxed vibe. I could easily wear it to a school event for my kids or a dinner with friends. I love how the clothes look polished but are also comfortable, combining practicality with style.

The denim and brown knit look really caught my attention first. Denim is trending for me lately, and it instantly lifts my mood. I especially love the loose, understated design of the denim.

I think Plan C is a brand that constantly reinvents itself, with each season bringing a new challenge. Some of the designs can be more adventurous, and this season’s items are no exception. From classic pieces to playful designs, the range is broad, making it easy to incorporate into my personal style".

When I wear Plan C, I feel like I can enjoy fashion while keeping a playful spirit. The brand isn’t tied to one specific look, making it easy to mix and match with different styles. Its pieces have a subtle charm and playfulness while maintaining clean lines, allowing adults to experiment without feeling out of place".